Get clear on your brand

It was just a normal day, and I was perusing in a Facebook group. I saw a post by a woman asking for advice on her website redesign. Even though I was a life coach, having experience as a web designer, I was drawn to help out. I took a look and saw immediately this woman’s uniqueness and what she should play up on her new site. I loved looking into who she was and thinking about how that could translate into words, images and colors. It was huge fun for me. I wrote her a quick note about what I saw and got an amazingly grateful response back. This moment and this way of helping was so big in my mind. The yearning to do that again was enormous. But fear held me back.

This seemed like a difficult thing to do – help people see themselves so they can build an online presence. I didn’t want to limit my coaching and I was scared I couldn’t provide it. But it was there was this unexamined longing to do it.

After many months, I’ve finally gotten clear and realized that “branding” is truly what I want to do. I get that all of my skills and my natural gifts add up to branding work. I’ve worked in advertising, graphic design and helping others see their purpose. All of these truly lead to helping mission-based entrepreneurs state what they offer and what makes them special in a short clear way. I’m now moving forward, so inspired and excited to help people brand their unique genius.

It was fear holding me back. Do you have some of the same fears around getting clear on what you do?

Soul Yearning Business

1) Fear that if you get too specific, no one will hire you.

The truth is, if you don’t get specific, no one will remember you and recommend you.

2) Fear that even though your soul is yearning to do a thing, you won’t be able to deliver.

Know that if your heart wants something, you were given the gifts to do that exact thing. You may need some training, to read some book, but trust me, you have those skills within you.

3) Fear that you’ll miss out if you only do one thing.

Do you want to transform people or solve broad emotional problems? Great, but there’s so much work in the small areas. You can use all of your coaching skills in a tiny area where people need help. And you can get really good at that one thing because you will have seen it and coached on it many times before.

4) Fear that if you pick one thing to do, you are stuck with that forever.

Know that change is the constant. Only as you start doing something will you know if it’s right for you. Websites and taglines are quite easy to change. But first, you have to pick.
Ready to admit what your soul is yearning to do within your business? What’s niggling in the back of your mind as really fun to do? What would you do if you couldn’t fail?