I’ve been thinking a lot lately about why I find branding so important. And it comes down to figuring out who we are, what makes us special, personally and in our business, and how to get that our there.
Let’s face it, if you’re running an online business, you’ve got to be seen. And if you don’t instinctively know who you are and how to get seen for that, you need someone to help.
I recently ran a Brand Challenge that resulted in brand inspiration moodboards for the participants. I thought I’d show you the results so you know how branding can help you anchor your brand and be consistent.
As you’ve probably noticed, I’ve been doing videos lately. I admit, I didn’t want to get in front of a camera at first. So much resistance came up. But I have great coaches and mentors on my side and I started to work through it and conquer my fear.
I’d love to know what you think about the video so please comment below.