I’m starting a series on how to build your coaching website, so I thought I’d start with whether you need a website.
I started writing a post, thinking about all the Facebook Ads that stream across my feed, promising “3 Simple Steps to Launch Your Website” and “Build a Six Figure Online Business.” This seems like a common model, talking to people about how much money they’ll make and how much recognition they’ll get.
But we’re coaches. We go to a deeper place.
So I started really thinking about a website, a place where your coaching business lives in the digital world. I realized your website is really a place for your truth. It’s a place for your stories and a place for people to see the struggles you have gone through and what you have learned. It’s a venue for connection because it’s about what they are going through now and their discovery that you can help them.
Your website is your energetic home.
You own the words, the colors and the feel that will go out into the world and the right people will respond to it. It will attract the people that you can help.
It’s an area that’s all yours. You control the tone, the message and no one can take it from you or speak badly on it if you don’t let them.
It’s a spot to figure out who you are as a healer.
It’s going to grow and change with you as a coach. It won’t stay static because you aren’t static.
Your website is where you can test your courage. It’s a place to tell of your struggles and the truth that you found and declare it publicly in the desire to help others.
It’s a venue for people to reach you, to connect to you, to sign up for your list, to keep you in their mind, and to keep the connection going. Your coaching website goes beyond just representing you. It’s its own flowing, changing, reaching entity that is needed in this world.
How amazing is it that you, as a coach, can reach millions with your words, simply by putting up a website. It doesn’t need to be fancy or perfect, it just has to represent the truth of your coaching in this moment.
So build your coaching website because the world needs it.
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