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The Magnitude of Your Coaching Website

Build Your Own Coaching Website
I’m starting a series on how to build your coaching website, so I thought I’d start with whether you need a website.

I started writing a post, thinking about all the Facebook Ads that stream across my feed, promising “3 Simple Steps to Launch Your Website” and “Build a Six Figure Online Business.” This seems like a common model, talking to people about how much money they’ll make and how much recognition they’ll get.

But we’re coaches. We go to a deeper place.

So I started really thinking about a website, a place where your coaching business lives in the digital world. I realized your website is really a place for your truth. It’s a place for your stories and a place for people to see the struggles you have gone through and what you have learned. It’s a venue for connection because it’s about what they are going through now and their discovery that you can help them.

Your website is your energetic home.

You own the words, the colors and the feel that will go out into the world and the right people will respond to it. It will attract the people that you can help.

It’s an area that’s all yours. You control the tone, the message and no one can take it from you or speak badly on it if you don’t let them.

It’s a spot to figure out who you are as a healer.

It’s going to grow and change with you as a coach. It won’t stay static because you aren’t static.

Your website is where you can test your courage. It’s a place to tell of your struggles and the truth that you found and declare it publicly in the desire to help others.

It’s a venue for people to reach you, to connect to you, to sign up for your list, to keep you in their mind, and to keep the connection going. Your coaching website goes beyond just representing you. It’s its own flowing, changing, reaching entity that is needed in this world.

How amazing is it that you, as a coach, can reach millions with your words, simply by putting up a website. It doesn’t need to be fancy or perfect, it just has to represent the truth of your coaching in this moment.

So build your coaching website because the world needs it.

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I Choose Imperfect

Perfect is Enemy of Good
My perfectionist is a little girl of seven or eight. She sits on my shoulder, her perfect pigtails clipped with little pink bows. She wears a polka dot dress and shakes her finger at me.

Your office is a mess,” she says. “You should have your pencils perfectly lined up. All your books and papers are just clutter.”

“You have to know the whole strategy for your business and follow it perfectly,” she commands in my ear. “You have to attract a ton of clients right now and know the formula for success. Look at that successful person. She knows exactly what to do. You have to be like that.”

Her words make me freeze. I start spinning and spinning and don’t know which direction to go. Each thing I think of isn’t perfect enough in my little perfectionist’s eyes so I do nothing.

She wags her little finger in front of my face, daring me to have all of the right answers right now.

The endless circles my thinking brain has taken me in finally tire me out. I take a deep breath and a different way comes to mind. What if I embrace the imperfect mystery? What if I thank my little perfectionist, give her a gentle pat on her head, and feel into the messy, beautiful glory of building something from my soul’s wisdom? What if I enjoy the struggles and the uncertainty?

What if I take whatever beautiful, messy action that feels like joy to me today?

I realize that each day of glorious, muddled, risky activity adds up.

I make a nice, little pink bed for my perfectionist, thank her for her hard work and settle her into sleep.

Today I choose imperfect.

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Are Screaming Monkeys Drowning Out Your Mission?

What is your mission and purpose?
I woke up at 3 a.m. last night and my monkeys were screaming. They were yelling about how useless I am and how my business isn’t as successful as it should be. They were howling in my ear that I am nothing and should just quit.

Then they really got excited and starting flinging poo, as monkeys like to do. The poo clearly signaled that I belong covered in excrement and should just go get a real job. I can’t stick to anything and am worthless. Then they screamed some more about how everyone at an upcoming meeting is going to see me as small and incompetent. My monkeys were having a grand time.

I was seized by their loud screaming and flinging for a long time and wasn’t able to get back to sleep. Eventually, a wiser voice spoke up. It was quiet and I had to work hard to hear it over all of that wailing, but I knew it was important.

You are running a business meant to help others, it said. There’s a deeper purpose to what you do.

Keep Going, it said with a deep, resonant whisper.

It said that being in business by yourself and promising the intangible is going to be hard.

Keep Going, it said.

When I took a few more peaceful breaths and listened again it said that my energy, excitement, and confidence in my business will be like a spiral. It won’t be a straight line of more and more enthusiasm, but will go up, down and around like the whorls in a sea shell.

Keep Going, it said.

Your monkeys will scream and fling poo, it said. Pet them on the head

And Keep Going.

Remember that hint of a beautiful vision you see for your business twenty years down the pike. Hold on to that.

And Keep Going.

Your work to help others is part of a bigger mission in this world, connected to all of the other beautiful souls doing their own part. It is needed.

Keep Going.

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Can You Fly Above It All?

meaning transcendence above problems
The roar of the engines pushes us back in our seats. I try to peer out the small window to see our speed. We go faster and faster, knowing it’s enough, but still our minds question. When we sense we must be at the end of the runway, we finally rise in the air. I feel a sense of adventure and exhilaration throughout my body. We are flying in a metal tube, high above the earth. Feeling small in the scope of things, cut off from the world, but felling connected to each other through this shared experience. Transcendence.

I took a trip this week and I love flying, especially the take off. I hadn’t quite examined why until recently I read a book called “The Power of Meaning: Crafting a Life That Matters” by Emily Esfahani Smith. In it, she puts forth 4 pillars of meaning and the last is transcendence, feeling very small yet also connected to others. This can occur on a spiritual level when you feel connected to a higher power or on a secular level when you see a beautiful sunset. It also happens to astronauts high above the Earth, viewing it from space.

Can you remember moments of transcendence in your life? Maybe viewing a stunning painting or listening to music? These moments can bring meaning to our lives, a sense of connection to others and the order of things.

Can you find time to gain more transcendent moments? Plan to watch a sunset, be out in nature, or go to a museum perhaps? These moments can be key memories that sustain us all our lives.

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