About

Bethany Bilbrey

Hi. I’m Bethany.

I am a brand consultant for coaches and lifestyle entrepreneurs who want their brand to be a reflection of themselves. They have a vision but it’s all over the place. I help them state what they offer and what makes them special in a short clear way so they can get more clients.

I’m an East Coast transplant moved to the Rocky Mountains. I have an amazing husband and two kids, who are now teenagers – so wish me luck. It’s not unusual in my house to hear a serious discussion over dinner about whether a shrinking ray also impacts density. You know, the important questions.

I love the woods behind my house but you probably will find me communing with the trees instead of on a 5 hour power hike.

I’m insatiably curious and just can’t help my desire to learn new things. It means my resume reads like I’m five different people, but I prefer the term “Renaissance” to “indecisive.”

At a cocktail party, I love to know someone’s story. I love to know what their work is, if they’re happy, and if they are using their gifts and genius and what makes them special in their work. I didn’t realize for a long time, that I could make a career of this fascination.

purpose, why, branding, marketing

I’ve had a lifelong struggle with trying to be a success on other people’s terms. I’ve always cared a lot, okay, maybe too much, about what others think. Being raised in the Northeast, it was all about what school you went to, what your major was, what your graduate degree was in and where were you working.

I tried to find success by working hard to achieve other people’s measures of success. I choose an Economics major in college (and ended up sneaking in as many art courses as I could.) I worked in advertising because that could be respected. I then moved to New York City, where there were so many opportunities to succeed in the game of earning the recognition of others.

My career in advertising didn’t seem like enough, so I went on to become a lawyer in Washington, DC, where I hated the arguing and most things about it (although I did love the people’s stories in the court cases and the research). I finally became so miserable and tired of doing something I hated and doing it just because I thought it would impress others. I made a plan and left the law.

I’ve been on a hunt to be true to myself and define success on my terms ever since. I explored my creative side through art and by getting a degree in graphic design from Parsons (never did see Heidi or Tim, though.) When it was time for a change, I moved on to life coaching so I could help others in a more meaningful way. As a life coach, I gravitated towards helping others figure out their gifts and purpose. It didn’t all come together until I realized that my love and fascination with advertising fit into the picture of gifts and purpose into a career as a branding consultant. I help people see their unique genius and package it so others can see it too.

I want to help others be true to themselves in their work and find their own measure of success. I believe that your story, the essence of who you are is the most important thing to branding your business. I use traditional branding techniques and a little bit of intuitive magic to figure out how best for you to express your unique self.

Playing with words, images, color and design is my catnip. I love figuring out what makes you special and how we can put that on a page – digital or paper.

Some tidbits about me:

• I want all of the gadgets on Indiegogo. New inventions are awesome.

• If reading were an Olympic sport, I’d be a top contender. I’m often happiest curled up on my couch in my pjs, reading a book. Don’t even ask how thick my glasses are.

• I love to travel with my family and usually fit in one great trip a year, but I’m much happier in a fancy hotel room than a tent in the middle nowhere. Just the way I’m made, I guess.

• I believe in deep conversations instead of cocktail party chatter. I believe that hardship sucks, but it can often put you on the right path to joy.

• I believe each of us has unrivaled stories and gifts and often the ones we want to hide are the most important. I believe learning, exploring and sharing them is the way to go.

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