Bethany Bilbrey

Hi. I’m Bethany.

I am a brand consultant for coaches and lifestyle entrepreneurs who want their brand to be a reflection of themselves. They have a vision but it’s all over the place. I help them state what they offer and what makes them special in a short clear way so they can get more clients.

I’m an East Coast transplant moved to the Rocky Mountains. I have an amazing husband and two kids, who are now teenagers – so wish me luck. It’s not unusual in my house to hear a serious discussion over dinner about whether a shrinking ray also impacts density. You know, the important questions.

I love the woods behind my house but you probably will find me communing with the trees instead of on a 5 hour power hike.

I’m insatiably curious and just can’t help my desire to learn new things. It means my resume reads like I’m five different people, but I prefer the term “Renaissance” to “indecisive.”

At a cocktail party, I love to know someone’s story. I love to know what their work is, if they’re happy, and if they are using their gifts and genius and what makes them special in their work. I didn’t realize for a long time, that I could make a career of this fascination.

purpose, why, branding, marketing
I’ve spent many years going from one career to another, with seemingly no connecting thread. In college, I worked in advertising and moved to New York City to be a part of that scene. I got sidetracked with a career in law in Washington, DC, where I hated the arguing, but loved the people’s stories in the court cases and the research. I then decided to get into advertising through web and graphic design, getting a degree and starting my own company. When it was time for a change, I moved on to life coaching so I could help others in a more meaningful way. As a life coach, I gravitated towards helping others figure out their gifts and purpose. It didn’t all come together until I realized that my love and fascination with advertising fit into the picture of gifts and purpose into a career as a branding consultant. I help people see their unique genius and package it so others can see it too.

I’m a different kind of branding consultant. I believe your brand should come from your soul, your essence. I believe in working with businesses that are doing their heart’s work and want to show that to the world.

I believe that living our purpose in life is the holy grail of finding meaning. I believe some people have an easy job finding their purpose and others may be searching and refining their whole lives. I believe that your story, the essence of who you are is the most important thing to branding your business. I use traditional branding techniques and a little bit of intuitive magic to figure out how best for you to express your unique self.

Playing with words, images, color and design is my catnip. I love figuring out what makes you special and how we can put that on a page – digital or paper.

Some tidbits about me:

• I want all of the gadgets on Indiegogo. New inventions are awesome.

• If reading were an Olympic sport, I’d be a top contender. I’m often happiest curled up on my couch in my pjs, reading a book. Don’t even ask how thick my glasses are.

• I love to travel with my family and usually fit in one great trip a year, but I’m much happier in a fancy hotel room than a tent in the middle nowhere. Just the way I’m made, I guess.

• I believe in deep conversations instead of cocktail party chatter. I believe that hardship sucks, but it can often put you on the right path to joy.

• I believe each of us has unrivaled stories and gifts and often the ones we want to hide are the most important. I believe learning, exploring and sharing them is the way to go.

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